Our Story

“The story behind Finch”

This ridiculously good wine has an equally radical story behind it. Hear it straight from our founder Jay Ruparel.

“One sunny afternoon in Melbourne, I was at a barbeque picnic with friends sipping on some Siskin Chardonnay. Siskin is our other range of fine wines named after the bird, and the label has its image on it. Just as we were enjoying our banter, my attention went to a colourful little bird pecking on the wine label. It was almost as if she was jostling for attention and wanted this rather realistic looking bird out of her arena.